Not only is this unique to many other brands, but jingles almost “call” target buyers to your brand. You can grab your target audience’s attention with a sound rather than standard content. This dynamic form of advertising makes it easier to attract buyers. However, a jingle is much more invasive and doesn’t require buyers to take many actions before hearing it. While the content must engage buyers, it leaves room for customers to decide whether or not to act on it. Most digital marketing practices like video and written content aren’t so invasive. Jingles are impactful to your business because the more you remind customers of your brand, the more likely they will engage with you.įor a truly unforgettable jingle, ensure you choose unique audio that can’t be mistaken for another brand’s jingle!Ĭheck out this compilation of commercial jingles by Zouhair Chakkour and see just how many you instantly recognize: Customers will think of your brand whenever they hear your jingle or a similar sound. Using a jingle for your brand helps customers associate your business with sound. While customer-centric content and stellar branding will stick in your buyers’ minds, nothing is more memorable than a jingle. Jingles are fun and add much more to your brand’s overall customer experience. Plus, jingles are an inexpensive but super effective marketing method! 1.Memorable Customer Experience You can deliver a memorable customer experience, increase your chance of attracting buyers and enhance your company branding. Using a jingle for your brand has loads of benefits. Jingle makers take all the leg work out of creating and recording a custom jingle for your brand and there are now a lot of options to consider.ĭon’t worry, we have rounded up and reviewed all the best jingle makers for you! If hiring composers, musicians, and singers to create and record your unique jingle sounds like time and money you don’t have… You can use one of the best jingle makers instead! The answer is a custom jingle that sets your brand apart, evokes an emotion, will stick in their minds, and always remind them of you. So, how do you get your brand stuck in your customers’ minds without being easily forgotten? You’re competing with every other brand out there for human attention, and the competition is fierce. And that’s if they even recognized and remembered you to begin with. Unfortunately, about one-third of customers will forget your brand after just one negative experience. Sonic ID – Build listener recognition with an instrumental snippet of your jingles’ sonic tune (e.g., three tones da-da-da for LFM), Ideal for news features and various segments.Īcapella – Your station’s name sung without music, ideal for quick transitions between songs.By Leah Clark Last updated: 11 minute read Marketing Guides Marketing ToolsĪ brand that is instantly recognizable, memorable, and loved. Sting – Bite-sized and infectious, our sung Stings are short, sweet jingles perfect for playing between songs, keeping your station’s name fresh in your listeners’ minds. Slogan – Jammed between songs, Slogans blend your station’s slogan (e.g., Hit Music & Dance!) and name (e.g., LFM) with a singer and your station’s signature spoken voice. Ramp – Usually has at least a 10-second instrumental intro for your announcers to talk over, ramps lead into a catchy sung station name outro that sets the tone for the show ahead. Each Jingle Theme comes with a mix of cuts-grab 3 Themes and you’ll usually score 15 Audio Files! Dive into our jingle cuts by checking out the examples above.
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